Professor Memon highlighted lifestyle factors behind the figures. “All the available evidence suggests that the enormous increase in the rates of skin cancer of the trunk (+817% in males, +613% in females) and arms (+750% in males, +518% in females) since the 1980s in England can be mostly attributable... to societal changes. For example, (i) sunbathing, (ii) holidaying in a place with strong sunlight, (iii) proliferation of indoor tanning studios, budget holiday industry and airlines, (iv) increasing trend in travel to sunnier locations and (v) use of sunbeds.”
The research also offered some positive news, however. Peter Bannister, medical student at BSMS and co-author of the study said: “The study also showed, for the first time, that the rates of skin cancer in young people (aged 0-34 years) in England have stabilised (or levelled off) during the last two decades. This finding suggests that public health campaigns targeted at children, adolescents and parents may be favourably influencing skin cancer incidence.
“The stabilisation of incidence in young people is encouraging and emphasises the importance of continued and sustained primary prevention measures to further improve sun-protective behaviours – such as avoidance of excessive exposure to sunlight and indoor tanning, appropriate clothing and application of sunscreens.”